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Neuromarketing in Action**

A modern, brightly lit office space. In the foreground, a participant wearing a comfortable headset for EEG measurement smiles slightly while looking at a laptop screen displaying a sleek advertisement for "Dutch Coffee Roasters." In the background, researchers analyze data on large monitors. Everyone is fully clothed. Safe for work, appropriate content, professional, perfect anatomy, natural proportions, high quality. Focus on the advanced technology and the human element of consumer research. The overall feeling should be optimistic and innovative.

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Consumentengedrag ontrafeld: verrassende inzichten met nieuwe methoden.

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De consument is een mysterie, een vat vol onvoorspelbare reacties en verborgen drijfveren. Het begrijpen van deze complexiteit is cruciaal ...